Prepare for Your Shoot Day
A quick guide to help you look great, feel confident, and make the most of your time on camera. Everything you need, nothing you don't.
Your outfit sets the tone. Dress how you want your brand to feel. Here's what reads well on camera and what doesn't.
We'll make any space look great. But a little prep goes a long way in the final product.
Clear surfaces, wipe down counters and desks, remove random clutter. The camera sees everything you don't notice anymore.
Every light on. Open the blinds. We bring our own gear, but natural light always helps the final look.
Make sure your logo, signs, and branded materials are clean, straight, and visible. These are easy shots we'll want to grab.
TVs off. Phones silent. Move anything you don't want on camera: personal items, old signage, messy corners.
We move through your space with cameras and gear. Keep hallways and walkways clear so the crew can work freely.
Let staff know we're coming. If they might be in the background, they should dress presentably and avoid looking at the camera.
Most people have never been on camera. That's fine. Here's what the best talent does, whether they realize it or not.
Look at whoever is asking the questions. It feels more natural and looks way better in the edit. We'll tell you if we need you to look at the camera.
We usually can't use the question in the edit. Instead of "Yes, we do," say "We've been serving this community for over 15 years." Give us something that works on its own.
Stumble? Blank out? Totally normal. Just stop, take a breath, start the sentence over. We'll cut it together. Nobody nails it first take.
Nerves make people rush. Consciously drop your pace about 20%. Pauses are fine. They actually make you sound more confident and give us clean edit points.
Authenticity beats performance every single time. Don't try to sound like a commercial. Talk the way you'd talk to a customer you really like. That energy makes great video.
About 110% of your normal volume. Not yelling, just enough that your voice carries. Energy doesn't always translate the same way through a screen.
Relax your shoulders, sit or stand tall, keep your hands calm. Don't cross your arms. A slight lean forward shows engagement without looking stiff.
Tap each item as you go. A quick sanity check the morning of.
This isn't live TV. Everything is edited. Relax, be yourself, and have fun with it.